Mxbrandsom is a marketing communications company in Belfast, i came across their website whilst looking for a public Relations company for possible work experience.
This website is extremely modern. . It uses a a very effective black and white theme, which some specific writing in pink, including the the font turning pink on what your cursor points to. The website is very clear and well-laid out. Interestingly all the font is in lower-case writing and a number of well chosen images are used. In order to keep the page free of clutter the only images are those of the examples of some of their work, which effectively is shown using a scroll-like technique. The images move slowly round whilst you move your cursor to the next image.
The second set of images is of each member of the Team is available. A selection of black and white images are presented on the screen, each person standing in some sort of pose. As you move the cursor over them the image enlarges and it tells you their position in the company, for example company director, designer etc. This is a form of expressing the companies identity, this selection of people represent the community in which they work. It serves to help all the website viewers to relate with the people and feel more comfortable and familiarized with the company if they can see the people who they could end up working with.
Mxbrandcom is logically set out in order for users to click on the appropriate title of their personal needs therefore the user is in complete control. They are redirected to their chosen page by clicking a hyperlink at the top of the website and are free to browse the website at their own leisure. The website uses this hypertext format that allows a form of user interface. It helps to overcome some of the limitations of the written text. Rather than remaining static, users have the option to click on various links. This hypertext makes possible a dynamic organization of information through links and connections (called hyperlinks).
The website does not contain any forum like options, this is to insure the page continues to look professional and does not have any random peoples comments or questions. Therefore the site does not offer the opportunity for users to be produsers. They do provide an email address for private questions. However, the website does have a news section which is constantly updated (could be seen to be similar to blogging) with the companies latest achievements or events for example the launch of their involvement in David Healy DVD or the CIPR awards.
Overall the website not only appeals due to its easy usage and modern style but because it looks very professional. Culturally the website is directed at the educated and business world. . It's about effective communication between companies and their public's.
The website is very socially-specific to those interested in public relations and communications, this means the website operates in terms of socio-determinism.It appeals to me as user because of the styles, techniques and modern aspects of the website. I was looking through lots of Public relations companies in Northern Ireland and due this websites simple and effective wording and layout it really appealed to me! Being a girl meant the use of pink font was also an attractive element!!!!!!
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I like the comments you make about the website, but you need to be much more critical. And you should try to weave in some of the ideas for the theorists you have read about in your unit materials. that would help to give a structure to your ideas and also give your work academic Ooomph.
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